Calculator Inputs
High Impact
How would you rate your employer brand on a scale of 1-5
3
High Impact
Average employer brand rating of your competitors in your industry. Higher ratings indicate a more competitive talent market.
3.5
High Impact
Number of new hires you plan per year
Medium Impact
Average annual salary for your positions
₹
Medium Impact
Average days to fill a position at your company
days
Medium Impact
Average days to fill a position in your industry
days
Medium Impact
Your current average cost to hire (including recruiting costs, agency fees, etc.)
₹
Competitive Brand Gap
0.5 points
Gap between your brand and your competitors' average. A positive gap means your brand lags behind your competitors, increasing talent acquisition costs.
Total Annual Penalty
₹209,007
Combined direct and opportunity costs from competitive brand disadvantage
Hiring Time Penalty
2 days
Additional days to fill positions when competing with employers who have better brand ratings
Quality Penalty
2.5%
Reduction in candidate quality due to stronger competition from companies with better employer brands
Additional Cost Per Hire
₹3,875
Extra cost for each new hire to compensate for competitive brand disadvantage
Understanding the Competitive Context
As your competitors' average brand rating increases, so does the penalty for lagging behind. This reflects real-world talent competition where candidates compare your brand to alternatives. Even if your brand rating stays the same, an improving industry standard creates a widening competitive disadvantage.
Brand Attraction vs Quality of Talent
This chart shows how your employer brand impacts ability to attract candidates of different quality levels. Note how poor employer brands severely reduce attractiveness to high-quality talent, while potentially increasing appeal to lower-quality candidates.
Cost to Hire vs Quality of Talent
This chart shows how your employer brand affects the cost of hiring candidates at different quality levels.
Recommended Actions
1
Enhance Your Employer Value Proposition
Develop a compelling EVP that resonates with target talent.
2
Improve Your Online Employer Brand Presence
Strengthen digital footprint where candidates research employers.
3
Optimize Candidate Experience
Create a positive hiring process that reinforces your brand.
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